About us
Meet the Team
A creative research lab that explores what, why and how young audiences consume.
We write about entertainment as the audience it’s changing for: first-hand, analytical, and backed by data.
This year's cohort
2026–2027
2025–2026
Mission
We founded the lab on a simple belief: stories shape people, and people shape the world. And to keep great stories alive, the industry needs to hear from the generation it’s making them for.
So we write as that audience: how we discover, watch and share, what we expect from the experiences built for us, and where we think they should go next.
Stanford Entertainment Lab
What Drives Us
We're passionate about entertainment in all its forms, but what connects us is a focus on the future of entertainment, and specifically how we, as the next generation, want it to look.
What started as the research team in student club Stanford Students in Entertainment evolved into the Stanford Entertainment Lab, rooted in and shaped by the Stanford d.school's design principles to create meaningful human-centered experiences.
Ethos
We share our ideas as we live the experience of a new generation, and partner with companies that want that perspective brought directly into their work.
That can mean research on a question they care about, or a working session with our team.