Our Work
Opinion pieces and reports on how young audiences experience entertainment, and where we want it to go.
So, Why Make Movies?
What is causing the upturn in youth filmmaking, and how might the industry best adapt to it?
Where Did the Rom Com Go?
Genre displacement, digital intimacy, and the afterlife of romantic comedy in Gen Z media culture.
The Future of Short-Form Comedy
Gen Z laughs more at Reels than at movies, and mostly alone. Yet nearly every student we asked still wants comedy on screen.
Creative Compass: GenZ on GenAI
A Creative Compass report with USC's Art.ificial.